Sandhurst Club has a three-pronged strategy to increase golf membership. This includes exploring merger and acquisition opportunities; exploring programs to attract new members and retain existing ones; and enhancing the golf experience. The Board of Directors recently established a Golf Membership Working Group to continue efforts in developing alternative membership options in an effort to increase golf membership.
This Working Group has developed a concept that the Board has approved to trial from 1 June for new golf members. This concept aims to attract new members by streamlining the membership offering and providing a competitive price for a single new membership product. The offer is a compelling 7-day golf membership (equivalent to a current 7-day Silver) for $2,800 plus $240 house levy with a 12-month commitment.
The objective of the new product is to attract more golf members to Sandhurst and to increase total revenue. The Working Group is confident that such a product, if taken up in sufficient numbers, will lead to a stronger Sandhurst Club for the entire community, including resident and golf members. The success of this trial will be a key influence on the future strategies upon which the Club embarks. Should the trial deliver a positive result, it would provide the Board with the flexibility to consider relieving pressure on future subscription fees for all members.
Member communication to fellow golfers is a highly successful marketing tool in golf membership campaigns. Resident and golf members are encouraged to promote this product to prospective members to ensure it is a success.
An Information Session will be held on Wednesday 6 June at 7pm for members to speak to the Directors leading the Golf Membership Working Group, Mr. Stott, Mr. Ferrari and Mr. Curtain.
For more information about the new offering, click below or ask at the clubhouse.
Golf Membership Working Group